The award-winning British independent confectionery manufacturer said the call for plant-based chocolates was the driving force behind its new range of confectionery.
Linda Barrie, founder of Choc Affair, said: “We are delighted to be introducing the first oat m!lk chocolate bar range registered with the Vegan Trademark in the UK. There has been a really positive shift in consumer behaviour in recent years with people becoming far more ethically minded and diet conscious, and I believe that as a business we are perfectly aligned with our values to support this shift.
“By continuing to work closely with our chocolate supplier, we have the assurance that all our chocolate is sustainably sourced, palm oil free and is having a positive impact on people, communities and the planet.“
The bars, which are now available on Choc Affair’s website, are all made by hand at its chocolate factory based in historic York, in the north of England.
Ericka Durgahee, Marketing Manager at The Vegan Society, said: “The Vegan Trademark team are delighted to see that Choc Affair have added to their already amazing vegan lineup of chocolates with the new oat m!lk bars! Not only do they carry our trusted mark, but they’re a first amongst over 54,000 products to use an oat milk base; congratulations and we can’t wait to try them!”
Barrie told ConfectioneryNews that producing all its chocolate on site provides the company with the opportunity to experiment with different flavours.
“For our Oat M!lk range, and we’ve enjoyed some great tasting sessions before deciding on our final choice of flavours for this launch, and we’re looking forward to introduce more to this range early next year,” she said.